Why storytelling could help increase funding for nonprofits
More funding is required if humanitarian needs are to be met. And it is my contention that targeted storytelling could help with closing this deeply troubling gap.
How to conduct a successful interview as the basis of your Hero’s Journey
This piece offers a guide to getting the best out of potential interviewees. Research, permission and the structure of your questions are all key ingredients.
How to tell a compelling story: The Hero’s Journey
This post offers a step-by-step guide for the well-told story. The Hero’s Journey is a structure that is timeless, and deployed across all industries and sectors.
Different responses: a benefit not a hindrance to effective Corporate Storytelling training
This post looks at the importance of transparency in the non-profit sector, and how storytelling can encourage greater transparency.
Authentic storytelling cannot lie: Real transparency may mean telling people what they do not want to hear
This post looks at the importance of transparency in the non-profit sector, and how storytelling can encourage greater transparency.
Corporate Storytelling: A vital tool for NGOs to build successful partnerships
This post examines the role of Corporate Storytelling in promoting NGO partnerships and why the storytelling focus needs to be adapted for each partner’s needs.
What does successful storytelling in pharma look like?
This article examines measuring Corporate Storytelling success in the pharma sector: what the specific challenges are, and my suggestion as to how best to measure that success.
Not everyone wants their story told: Corporate Storytelling and confidentiality
This piece discusses the thorny issue of confidentiality in Corporate Storytelling. Why do we need it and in what circumstances? And, as importantly, can we ever get round it?
Telling a story from start to finish: Sourcing material, devising key messages and drafting your story
This article examines the key elements behind Corporate Storytelling: how and when to start, the frameworks that can be used and the over all drafting process.