Corporate Storytelling: A vital tool for NGOs to build successful partnerships
This post examines the role of Corporate Storytelling in promoting NGO partnerships and why the storytelling focus needs to be adapted for each partner’s needs.
What does successful storytelling in pharma look like?
This article examines measuring Corporate Storytelling success in the pharma sector: what the specific challenges are, and my suggestion as to how best to measure that success.
Not everyone wants their story told: Corporate Storytelling and confidentiality
This piece discusses the thorny issue of confidentiality in Corporate Storytelling. Why do we need it and in what circumstances? And, as importantly, can we ever get round it?
Telling a story from start to finish: Sourcing material, devising key messages and drafting your story
This article examines the key elements behind Corporate Storytelling: how and when to start, the frameworks that can be used and the over all drafting process.
Why stories need to be relatable to your audience
Businesses don’t exist only to make money, but to share values with their customers and employees. Relatable storytelling helps make this happen.